PUMA X ALIFE

The truth always comes from the street. Just ask ALIFE, a brand that has become the soul of New York City’s Lower East Side. Taking inspiration from every facet of creativity, sport, and culture – from the latest fashion, to art and music – ALIFE has become synonymous with a fresh, diverse lifestyle that goes far beyond footwear. Fusing the bold originality of ALIFE with PUMA’s heritage style, this collaboration features reflective materials and graphic nods to the fish tank in their Rivington Street store, a contemporary landmark of the Lower East Side.

“THE TRUTH ALWAYS COMES
FROM THE STREET”

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